Inez and Antonio Valenzuela are a marketer's dream. Young, upwardly mobile, and ready to spend on their growing family, the Los Angeles couple in many ways reflects the 42 million Hispanics in the U.S. Age 30 and 29, respectively, with two daughters, Esmeralda, 8, and Maria Luisa, 2 months, the duo puts in long hours, working 4 p.m. to 2 a.m., six days a week, at their bustling streetside taco trailer.
But Inez and Antonio aren't your typical American consumers. They're undocumented immigrants who live and work in the U.S. illegally. When the couple, along with Esmeralda, crossed the Mexican border five years ago, they had little money, no jobs, and lacked basic documents such as Social Security numbers. Guided by friends and family, the couple soon discovered how to navigate the increasingly above-ground world of illegal residency.
This is the cover story on the current issue of BussinessWeek. They point to the illegal alien "community" as a huge marketing demographic for banks and cell phone companies. To me, this is like marketing condoms to rapists.
The wishy-washy stance on enforcement of the law by BussinessWeek is almost comical. When they say "millions of people who technically have no right to be in the U.S." I wonder if they would apply the same status to bank robbers who "technically have no right to make that withdrawal."
The best part though is where they say that with an increase in the number of people breaking the law "crime could decline, too."
More undocumented immigrants paying income and property taxes would help ease the taxpayer strain for the schools, health care, roads, and other services illegals use. Crime could decline, too.
Perhaps this rag of a magazine is unfamiliar with our immigration LAWS which are being broken. And I've gone over the whole illegal aliens paying taxes so many times but let's do it again:
Illegal aliens come here to do "jobs Americans won't do" which are presumably low paying. If you make less than $30,000 a year then you pay NO federal income tax and a minimal amount of state tax. When you file your tax return you then get a child tax credit and earned income credit so that the federal government actually gives you a refund of more than what you had taken from your paycheck for taxes during the year. This is if illegal aliens bother with an ITIN. Many just use a false SSN and then claim the maximum number of dependents so that no taxes get taken out during the year. They don't care because they won't file a return anyways.
As far as I'm concerned, business who market explicitly towards illegal aliens are accepting blood money.