The Drugs of the Future!
Sick people also tend to organize themselves into groups, first to demand to know why drug companies aren’t investing more money in research for their disease, then to demand to know why the drug companies that did invest money in their disease aren’t giving away drugs for free. Who needs bad press and price-controls? It’s time to admit that sick people cannot be treated profitably any longer.
So what does this leave? Succinctly put, the answer is people afflicted with embarrassing personal annoyances. This is the ideal market and is clearly being exploited even as we speak. Impotent men are never going to publicly organize themselves to demand lower cost Viagra, Cialis, or Levitra. It’s just too embarrassing.
It was almost too hard to pick an excerpt from this column because it is all so good! The FDA has concluded that reading Mac Johnson cures ignorance, boredom, and headaches!