Individualized Travel Behavior Change
The purpose of an individualized travel behavior change program is to reduce vehicle miles traveled through one-on-one contact with participants in a specific geographical area or in a targeted group.
Organizations deliver local transportation information to the target group such as employees, seniors, or students and provide assistance to the participants in exploring travel alternatives.
If you don't work for government then you are in the targeted group. Look forward to that "one-on-one" time with a bureaucrat who has decided to get you to walk to work in the rain.