Oregon freshman Rep. Mike McLane challenges $2 million carpooling campaign and veteran lobbyist
With gas pushing $4 a gallon, does the state of Oregon really need to spend $2 million on a marketing campaign aimed at getting people to drive less?
House freshman Mike McLane doesn't think so. New to the budget-writing committee, the Republican from Powell Butte was struck by the state's ongoing investment in the "Drive Less. Save More." campaign launched in the Portland Metro region in 2006.
With his questions, McLane, 46, is learning just how hard it is to kill a government program once it gains traction. And by picking on "Drive Less. Save More." McLane has taken on one of the Capitol's most powerful lobbyists whose company holds the five-year, $7.5 million contract for the campaign and whose clients contributed hundreds of thousands to state lawmakers' elections last year.
First, I would argue that the state has no business spending money on this marketing campaign regardless of gas prices.
But I guess when the Bike Less Save More campaign has important tweets to send out like "Got an errand close by? Try walking it! When planning your route, try to use paths that have the most sidewalks so you won't end up walking in the street" we can see how important this really is. I never knew that I could walk to a close destination until government told me so.