The Obamas Violated First Three Rules of Selling
Of course Barack and Michelle Obama failed in Copenhagen. Their strategy could not possibly succeed. In their academic arrogance, they thought they could sell a product they clearly do not believe in (the United States) and moreover, they could do so by stressing the benefits to the seller (Chicago) and not the buyer (the IOC). And to top it off, they committed the faux pas of talking too much about the sales force (themselves) and not about the product or the buyer.
He and the First Lady did not even pretend to be proud of us. They went on an unseemly, surreal begging campaign that mixed in uncomfortable bits and pieces of their personal histories with platitudes about what the Olympic Games could do for the children of Chicago. Oh, BTW, the Obama family would personally find it kind of a cool thing for the neighborhood.
When you consider these words in light of what Obama said about the United States last week at the U.N and the G20, it is clear to see that this is a man who really does think history started when he was born and America's greatness started when he was elected. These thoughts dominate any sober analysis of the written words of his speeches.
"The Ego has landed" sums it up perfectly. Go read the whole article.